Your hotel's sales team. Without the headcount.

Your GM handles sales the same way they handle maintenance, HR, and breakfast setup - between everything else. When an RFP arrives at 9 AM and your GM is managing check-ins until noon, that account is gone by the time they see it. A dedicated sales function means every inbound lead is responded to within the hour and every local account is actively prospected - not when there's time, but as a primary job.

Responds to every RFP on every platform within our contractual SLAs. Proactively contacts local businesses, hospitals, and construction firms. Follows up on open proposals - the single biggest reason hotel deals die. Manages active LNR negotiations. Delivers a weekly report every Monday showing leads contacted, proposals out, and accounts closed.

Proactive outreach takes 30–60 days to bear fruit - corporate travel managers have existing relationships and budget cycles. But inbound RFP wins can happen in week one, because we're responding the same morning they arrive. Most clients see their first corporate LNR closed within 45 days and meaningful mid-week occupancy movement within 60–90 days.

A hotel Director of Sales costs $65,000–$95,000/year in salary alone, plus benefits and recruiting time. Atica provides an entire sales team - RFP management, prospecting, negotiation, reporting - for a flat monthly fee, with no recruiting, no benefits, and no HR overhead. Most owners with 1–5 properties find it's not even close.