Our Mission
Delivering commercial excellence to every hotel that deserves it.
We're on a mission to deliver exceptional value to hotels and SMBs with tailored, technology-driven commercial management solutions - optimizing revenue and market share through innovation, expertise, and a commitment to client success.
Our Story
The story behind Atica
Atica's founding stemmed from a recognized gap in the market: the independent hotel owner - especially the Indian-origin owners who built this industry from the ground up - had no practical access to enterprise-grade revenue management. The tools existed. The talent existed. But the price point didn't.
Founders Akash Goel and Bonish Gandhi, with deep expertise in hospitality, technology, and commercial strategy, set out to build a firm that could bridge the divide between complex revenue challenges and practical, affordable results. Driven by a commitment to innovation and client-centricity, they built a company that prioritizes understanding each client's unique needs, fostering collaborative partnerships, and delivering sustainable value.
67% of U.S. hotels are owned by Indian families. These are people who built their business through hard work, long hours, and sacrifice - not people who needed another software dashboard to log into. They needed a partner who understood the business and could just take care of the commercial side so they could focus on running the hotel.
We built Atica to be that partner. A team split between the U.S. and India, available on WhatsApp, with the expertise of a full commercial department at a price that makes sense for a 1-to-5 property owner.
Certified specialists across revenue, sales, distribution and reputation
of U.S. hotels are owned by Indian families - the owners we built Atica for
U.S. strategy, India execution - your hotel is covered around the clock
No contractual lock-in - just a 30 day notice period
Our revenue managers hold the CRME - hospitality's highest revenue credential.
The Certified Revenue Management Executive (CRME) is issued by HSMAI - the Hospitality Sales and Marketing Association International. It's the same benchmark Marriott, Hilton, and IHG use to qualify their own revenue leaders.
That means when we tell you your compset is repricing around a local event, we're not guessing - we're applying the same methodology a Director of Revenue at a 300-room branded hotel would use. At a fraction of what that hire costs you.
Certified Revenue Management Executive
Holders have demonstrated mastery of pricing strategy, demand forecasting, channel optimization, and competitive benchmarking across branded and independent properties. It is the industry's gold-standard credential for hotel revenue professionals.
Owner to Owner
What our clients say
“We saw a 14% RevPAR jump in our second month. They don't just send reports - they actually do the work. Very responsive on WhatsApp.”
“Finally an agency that understands how thin our margins are. They got us two new corporate accounts that filled our slow mid-week periods.”
Leadership
The founders
Akash Goel
Deep expertise in hospitality, technology, and business strategy. Built Atica to bridge the gap between premium revenue management and the independent hotel owner who deserves it.
LinkedInBonish Gandhi
Drives Atica's operational delivery and technology infrastructure. Leads the operations team that executes revenue strategy around the clock across 250+ U.S. properties.
LinkedInOur Values
The principles behind how we work
Innovation
We build and adopt technology that gives independent hotels the same commercial firepower as the major chains.
Ownership
When a client's RevPAR doesn't move, it's our problem. We don't hide behind reports - we fix it.
Teamwork
U.S. strategy, India execution. One team across two time zones, available the way your property operates - 24/7.
Growth
Every engagement is benchmarked from day one. If we're not moving the number, we don't pretend otherwise.
Accessibility
Enterprise-grade revenue management shouldn't be reserved for 500-room flagships. Every hotel on our roster gets a senior-level team.
Passion
67% of U.S. hotels are owned by Indian families. We know the business because we come from it.
Our Office
One team, available when you are.
U.S. Headquarters
Jersey City, NJ
Sales leadership, client success, and strategy. U.S. business hours, Monday–Friday. Reachable on WhatsApp evenings and weekends.
CRME Certified managers.
Every Atica manager holds brand certifications and works across revenue, sales, distribution, and reputation - your full commercial team in one place.
Before You Sign
Common questions
Atica is headquartered in Jersey City, NJ, where our sales and client strategy team works U.S. business hours. Our operations team keeps rates, reviews, and your compset covered around the clock.
No. Everything Atica does is month-to-month. There is no contractual lock-in, just a 30 day notice period - no penalties, no questions. We believe our results should speak for themselves every month, not be enforced by legal paperwork.
Consultants hand you a report. We do the work. Our team connects to your PMS and channel manager, adjusts rates daily, reaches out to corporate accounts, and responds to reviews - without you needing to manage any of it. We're an embedded commercial team, not an advisory service.
67% of U.S. hotels are owned by Indian families - people who built this industry from the ground up. Our India team brings exceptional revenue management talent at a price point that makes sense for a 1–5 property owner. The trust gap our clients sometimes worry about - we close it in the first 30 days by showing measurable results.
Get Started
Start with a free hotel audit.
30 minutes. No commitment. We'll show you your compset gap, OTA commission bleed, and mid-week occupancy opportunity.
- 1Discovery call
- 2Onboarded 7 days
- 3Revenue by day 30